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What ad extension is only available as a full automated ad extension?

 

• Message extension
• App extension
• Price extension
• Seller ratings extension

 

Related question:

Which ad extension is available only as a full automated ad extension?

 

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products.

What might the user have been doing?

 

• Watching a YouTube video on rose cultivation.
• Searching for related gardening information.
• Browsing Carrie’s store website.
• Reading an e-mail from Carrie’s business.

 

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website.

What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

 

• With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
• With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
• With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
• With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

 

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed.

Why is Google Ads a viable option?

• Google Ads guarantees phone calls to your business.
• Google Ads allows you to cap the number of ads you pay for, based on your business.
• Google Ads gives you control over your budget.
• Google Ads offers separate auctions for low budgets.

 

Explanation: The correct answer is ‘Google Ads gives you control over your budget.’ Google Ads provides advertisers with a high level of flexibility and control over their advertising budgets, making it a viable option for marketing a new line of plumbing services within a set budget constraint. Advertisers can set daily budgets, specifying the maximum amount they are willing to spend per day on their campaigns, ensuring that they do not exceed their allocated budget. Additionally, Google Ads offers features like cost-per-click (CPC) bidding and cost-per-acquisition (CPA) bidding, allowing advertisers to control how much they are willing to pay for clicks or conversions, aligning their spending with their specific budgetary requirements. This granular control empowers advertisers to tailor their advertising efforts to their financial capabilities, ensuring efficient budget utilization and maximizing the return on investment (ROI) from their advertising campaigns. Therefore, Google Ads’ flexibility and budget management features make it a suitable and viable option for marketing initiatives, even with budget constraints, enabling advertisers to reach their target audience effectively while staying within their financial limits.

 

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.

Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

 

• Campaign type
• Advertiser campaign count
• Size of ad group
• Ad relevance
• Advertiser bid

 

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list.

What will happen to her campaign’s optimization score?

 

• It will gradually improve by the end of the week.
• It will improve the the end of the day.
• It will improve upon acceptance.
• It will improve by the end of the month.