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Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

 

• Employment status
• Highest level of education
• Age
• E-mail address
• Mailing address

 

Explanation:

As a marketer you should think about how to leverage information you have to drive more value. To your business and customers. Google Customer match feature is a good example. You can use your data to re-engage your customers and find new ones. Those who share similar characteristics. Customer Match audiences allow you to reach people across Search, Shopping, Gmail, YouTube, and Display Networks. To create a Customer Match lists you can use data such as mailing address, e-mail, phone number.

 

Related question:

Which two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.)

 

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

 

• It allows for greater control over keywords.
• It promotes advertising on social media platforms.
• It creates new ads automatically.
• It finds traffic an advertiser might miss.
• It reduces the needed advertising budget.

 

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

 

• Removing Similar Audiences from Remarketing campaigns
• Use Similar Audiences to re-connect with past visitors to your site
• Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
• Use Similar Audiences to find new visitors for your site

 

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

 

• Reach people based on specific demographics such as marital and education status
• Reach people who have been identified as being in the mindset to buy
• Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
• Find new customers that share the behaviors and characteristics of your marketing audience segments

 

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners.

Which benefit will she gain by appearing on Google Search partners?

 

• Increases the geographic distribution of her ad.
• Extends her reach to additional sites.
• Allows her to reach to all device types.
• Enables her to partner with other similar businesses.

 

Related question:

A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners.

How will appearing on Google Search partners benefit the school?”

 

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy.

What value can be recognized by launching a Google Search campaign?

 

• It will bring Bernadette’s website better page rank.
• Ads from Bernadette’s campaign will appear in traditional media with related content.
• Her business will have a competitive presence with similar businesses during searches.
• Users will receive ads when physically near any of Bernadette’s storefronts.