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Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client.

What are two of these quantifiable characteristics? (Choose two.)

 

• Past purchases
• Music preference
• Homeownership status
• Device type
• Household income

 

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes.

Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

 

• Similar Audience
• Custom Intent audience
• Customer Match audience
• Custom Affinity audience

 

Which elements are used to build a Custom Affinity audience?

 

• Calculations, returns, website SSL, and app store visits
• Preferences, visits, website FTP, and total app updates
• App downloads, tours, website LAN, and app user permissions
• Keywords, places, website URLs, and app downloads

 

Aside from conversion tracking, what’s a requirement for using store visits?

 

• The advertiser must have at least 10 video ads currently in their account.

 

• The advertiser must have at least 25 employees at each listed location.

 

• The advertiser must have multiple physical locations in eligible countries.

 

• The advertiser must spend $50,000 on Google Ads and YouTube monthly.

 

What’s a key benefit of TrueView in-stream?

 

• It optimizes for highly efficient reach.
• It optimizes for impressions instead of views.
• Its billing method is based on target CPM.
• It helps advertisers maximize views.

 

TrueView for action ad formats use Smart Bidding to optimize for specific website actions.

To do this, what must be enabled in your Google Ads account?

 

• Machine learning

 

• Ad recommendations

 

• Conversion tracking

 

• Automatic payments