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Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.
Which type of automated bidding strategy is Siona using?
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
1. To advertise a business’s online and local inventory and boost website or
store traffic.
2. To increase engagement, app installs, and in-app actions (like signing up for a
newsletter).
3. To increase exposure and reach audiences with specific interests across the
web.
Shopping campaign (1)
Display campaign (3)
App campaign (2)
Related question:
Why should your business use Performance Planner?
Explanation: The correct answer is It makes recommendations that are validated using machine learning. Performance Planner leverages machine learning algorithms to provide businesses with data-driven recommendations for their advertising campaigns. By analyzing historical campaign data, user behavior patterns, and various other factors, Performance Planner can predict how changes to advertising budgets and strategies may impact campaign performance in the future. These recommendations are based on validated data and insights, making them reliable and effective in helping businesses optimize their advertising efforts. Additionally, Performance Planner offers forecasts and simulations that allow businesses to explore different scenarios and make informed decisions about their advertising budgets and strategies. Overall, by using Performance Planner, businesses can enhance the effectiveness of their advertising campaigns and achieve better results in terms of reach, engagement, and conversions.
How can Performance Planner serve your business?
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
Explanation:
Two examples of the types of audiences are Golf enthusiasts and TV comedy fans. you could reach to these audience when using Affinity Audiences as a targeting option. You can choose from over 100 segments based on online behaviour in Affinity Audiences.
When utilizing Affinity Audiences as a targeting option, advertisers can reach two distinct audience segments: Golf enthusiasts and TV comedy fans. Affinity Audiences are predefined audience categories created by Google based on users’ interests, passions, and lifestyle choices. Golf enthusiasts represent individuals with a keen interest in golf-related content, such as golf courses, equipment, tournaments, and instructional videos. Targeting this audience segment allows advertisers to connect with individuals who have demonstrated a strong affinity for golf, making them more likely to engage with relevant ads promoting golf-related products or services. Similarly, TV comedy fans encompass individuals who enjoy watching comedic television shows, sitcoms, and stand-up comedy specials. By targeting this audience segment, advertisers can reach users who have indicated a preference for comedic content, presenting opportunities to promote relevant products or services aligned with their interests. Leveraging Affinity Audiences enables advertisers to connect with specific groups of users based on their passions and preferences, thereby enhancing the relevance and effectiveness of their advertising campaigns. Therefore, selecting golf enthusiasts and TV comedy fans as examples of audiences reachable through Affinity Audiences targeting aligns with the platform’s capability to target users based on their interests and lifestyle choices.
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads.
Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
