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Ad Manager takes into account 28 days of historical data when running forecasts. Today is Monday. Which of the following accurately describes how the system forecasts what it believes will serve to a publisher’s homepage ad unit next Monday.

 

• Ad Manager looks back to the 2nd Monday in the system and assumes that next Monday will have the same traffic for the publisher’s homepage ad unit.

 

• Ad Manager looks back to the 1st Monday in the sample file and assumes that next Monday will have the same traffic for the publisher’s homepage ad unit.

 

• Ad Manager does trend analysis from the last four weeks to try to estimate how many impressions you’ll receive next Monday on the publisher’s homepage ad unit.

 

• None of the above

 

• Ad Manager takes a flat average of all of the past 4 Mondays and assumes every Monday from now on will have that average number of impressions, including next Monday, for the publisher’s homepage ad unit.

 

 

 

True or False? You can use both synchronous and asynchronous GPT tag types together on a single page.

 

• False

 

• True

 

 

When testing if conversion tracking has been correctly implemented, where would you find a ping from I/GoogleConversionReporter?

 

• Conversion tracking SDK

 

• Activity group

 

• Activity tag

 

• Application log

 

 

Correctly order the creation steps of a new Preferred Deal.

 

Group blocks in the following order:

 

1. A publisher creates an offer in their Ad Manager account.
2. The offer gets sent to the buyer to be reviewed, or the buyer discovers the offer in the Ad Manager Marketplace.
3. Changes are suggested through negotiations
4. Terms are accepted to create a deal

 

 

A publisher has just switched over to Ad Manager 360 from another product 10 days ago. They are concerned the forecasting data they are seeing isn’t correct. What can you tell them to do?

 

• Remove house ads from serving to specific ad units in question

 

• Ad Manager is most accurate with 28 days of data so some forecasting may not be accurate

 

• Check key-values in the tags on the webpages and make sure they’re correct.

 

• Ad Manager needs only 7 days of data before being able to forecast so the forecast must be correct

 

• A and D

 

 

When creating a new rule, in which targeting option can you find the ability to include ‘Interstitial’ inventory?

 

• Mobile apps

 

• Inventory sizes

 

• Operating sytems

 

• Device categories