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Search engine marketing can also be called what?

• Pay-per-click advertising
• Organic advertising
• Search box marketing
• One-click advertising

 

Explanation:

Search engine marketing can also be called pay-per-click advertising. This involves creating ads that appear at the top of search engine results pages (SERPs), and then paying a fee each time someone clicks on one of your ads.

 

 

When expanding a business internationally, which of the following is most important to provide on your website?

• Products and delivery details in the correct currency
• Time and dates written in the local format
• Exchange rate information
• Free giveaways for local customers

 

Explanation:

When expanding a business internationally, it’s most important to provide products and delivery details in the correct currency. This can help ensure that customers in different countries can easily understand your pricing and shipping information, and it can help you avoid confusion or misunderstandings that could lead to lost sales or unhappy customers.

 

 

Which of the following is a good way to get other websites to link to your site?

• Keep linking to them until they link to you
• Send them emails until they link to you
• Building relationships with similar sites

 

Explanation:

A good way to get other websites to link to your site is by building relationships with similar sites. This can involve reaching out to other website owners or bloggers in your niche, sharing their content on social media, and offering to write guest posts or collaborate on projects together. You can also create high-quality content that other sites will want to link to naturally.

 

 

Which of the following would be an ideal goal for an SEO plan?

• Increasing social media likes and follows
• Increasing how many relevant people visit your website
• Showing your website to as many people as possible
• Being in first place in SERP for any keyword

 

Explanation:

An ideal goal for an SEO plan would be increasing how many relevant people visit your website. This can be achieved by optimizing your website’s content for specific keywords and phrases that your target audience is searching for, and by improving your website’s overall user experience to encourage visitors to stay longer and engage more with your content.

 

 

What should be the first step of a structured SEO plan?

• Identifying your ad budget
• Buying an analytics software
• Setting up your presence on social media sites
• Keyword research

 

Explanation:

The first step of a structured SEO plan should be keyword research. This involves identifying the keywords and phrases that your target audience is searching for, and then optimizing your website’s content to rank for those keywords in search engine results pages (SERPs).

 

Which of the following factors should you consider when optimising your website for search engines?

• Colour scheme
• Recycled content
• Inspiring business name
• Site popularity

 

Explanation:

When optimizing your website for search engines, you should consider site popularity. This includes factors such as the number of backlinks to your site, social media shares and likes, and other metrics that indicate how popular your site is with users. Other important factors include keyword research, content quality, mobile-friendliness, page speed, and user experience.