Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.
a plan for continued engagement
a metrics and Reporting Game Plan
a database of advocate’s social media handles and passwords
a geographic advocate acquisition strategy
a compensation plan for advocates
The program goals, criteria for selection, a plan for onboarding and finally keep on listening are the four components of brand advocates program.
Never stop listening, by steadily monitoring the media landscape, not only will you recognize more and more advocates, but you’ll hear what ones already have been saying. Brand advocates don’t finish overnight, it is more than strategy it is a thinking that penetrates every part of the business.