Brand advocates are:
dedicated fans with whom you should build closer relationships
short terms employees brought on to create a large volume of positive online content about your brand
paid members of the public, recruited and coached on what to say about your company in other online communities
none of the above
Brand advocates are
In electronic commerce, a brand advocate is a customer who speaks in favor of a product by passing along word of mouth (WOM) comments and messages to other potential customers in the hope that they will join in on purchasing a specific brand.
A brand advocate may be:
- A famous person or V.I.P. who relays a positive image
- A retail store associate with strong brand knowledge
- A person who uses the advertised brand and has many social connections/good standing in his or her community
Brand advocates strongly believe in the product they are helping advertise through electronic word-of-mouth marketing (WOMM).