Why is a digital-first brief an important part of the campaign process?
- It ensures all teams are aware of budget, the parameters of the project, and how to execute the key messages.
- It gives teams a sense of what the key performance indicators for the project will be and what the key message will be for their channel.
- It stimulates people to come up with creative, diverse, and expansive solutions befitting a digital landscape.
- It provides ample detail and prevents contributors from going off message and out of scope.