Adwords Video Brand Controls Basics Assessment Answers - Category

Adwords Video Brand Controls Basics Assessment Answers

Learn the ways Google places ads on content, questions to determine what kind of content is appropriate for your brand, and how you can use Google’s brand controls to achieve your unique brand appropriateness goals.

 

AdWords Video Brand Controls Basics Courses

 

 

1. How Google places ads on content Recommended
2. We know you’re thoughtful about how your brand is shared with the public. So are we. In this course, we’ll cover the safeguards Google has in place to determine which content is suitable for advertising.
3. Brand controls for AdWords video campaigns Recommended
4. Show your ads on content that’s aligned with your brand. In this course, we’ll review the controls available in AdWords video campaigns to choose the types of content on which you want your ads to run.

 

Which of the following is an effective brand control to avoid placements on specific sites with an AdWords display campaign?

• Placement exclusions
• Keyword exclusions
• Topic exclusions
• Site exclusions

 

Which of the following is an effective brand control to avoid placements on content related to health with an AdWords display campaign?

• Topic exclusions
• Site exclusions
• Subject exclusions
• Content exclusions

 

A Partner Program channel can serve ads on YouTube once it reaches 100 views.

• True
• False

 

Which of the following is an effective brand control to avoid placements on religious content with an AdWords video campaign?

 

• Topics
• Types
• Categories
• Subjects

 

Which of the following is an effective brand control to avoid placements on content for adult audiences with an AdWords video campaign?

 

• Sensitive subjects
• Categories
• Digital content labels
• Topics

 

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

 

• YouTube Partner Program
• YouTube Community Guidelines
• AdSense Program Policies
• Google Display Network Policies

Which of the following is an efficient way to avoid off-brand placements with AdWords video campaigns?

 

• Exclude each off-brand placement in campaign-level settings.
• Enter your off-brand list to the excluded column in AdWords.
• Create account-level placement exclusions for the off-brand placements.
• Submit your off-brand list to your Google support or sales rep to enter into the system.

 

To be eligible for advertising, which of the following must videos comply with?

 

• Nothing
• Search Network Policies
• Advertiser friendly content guidelines
• AdSense Program Policies

 

How does Google determine which content is suitable for advertising on the Display Network?

 

• • Publishers tell Google which content is suitable for ads.
  • Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.

 

• All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.

 

• It categorizes content into three categories: low, medium, and premier.

 

How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?

• Exclude each off-brand keyword in each of your campaigns.
• Use the Shared Library in AdWords to apply your exclusions list to multiple campaigns.
• Submit your off-brand list to your Google support or sales rep to enter into the system.
• Create an account level keyword exclusions list.