Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
- Google does not provide cross-device targeting at this time.
- Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
- TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
- Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
Explanation:
We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant. Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.