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Analytics Academy Certification Exam Answers

Analytics Academy Certification Exam Answers.

Analytics academy certification exam answers

Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.

 

 

Google Analytics for Beginners

Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.

 

Advanced Google Analytics

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.

 

Google Analytics for Power Users

After you're familiar with the range of features Analytics offers, learn and practice actionable analyses to track business performance and identify areas for business improvement.

 

Getting Started With Google Analytics 360

Learn about powerful Google Analytics 360 features that are not available in the standard product, and gain insight into how you can benefit from integrations with BigQuery, Google Marketing Platform products, and Google Ad Manager.

 

Introduction to Data Studio Certification Exam Assessment Answers

Helps you learn and practice beginner steps in connecting your data and building Data Studio reports.

 

Google Tag Manager Fundamentals Exam Answers

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

 

 

 

A user sees one of your Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the Campaign Manager > Campaigns report?

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A user sees one of your Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the Campaign Manager > Campaigns report?

 

  • Click-Through Session

 

  • View-Through Session

 

  • A Click-Through Session and a View-Through Session

 

  • The session wouldn’t be reported in Campaign Manager > Campaigns report

 

 

If your property is integrated with both Display & Video 360 and Campaign Manager and auto-tagging is enabled, what will be the source/medium for sessions from Display & Video 360?

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If your property is integrated with both Display & Video 360 and Campaign Manager and auto-tagging is enabled, what will be the source/medium for sessions from Display & Video 360?

 

  • dcm-dbm / cpm

 

  • dfa-dbm / cpm

 

  • dbm / cpm

 

  • dfa / cpm

 

Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)

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Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)

 

  • Ecommerce transactions and Goals from Google Analytics

 

  • Floodlight counters

 

  • Floodlight sales

 

  • Google Ads Conversions

 

The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled

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The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled

 

  • Click-through interaction

 

  • Display ad impression

 

  • Data-driven interaction

 

  • Offline ad interaction

 

Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two)

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Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two)

 

  • The All Traffic > Source/Medium report does not include view-through sessions

 

  • The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)

 

  • The All Traffic reports use the date range set in Google Analytics while the Acquisition > Google Marketing Platform > Display & Video 360 reports report sessions during the lookback window

 

  • The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled

 

Using the BigQuery Export schema, which of the following fields are available in BigQuery?

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Using the BigQuery Export schema, which of the following fields are available in BigQuery?

 

  • Custom dimensions, landing page, hit number, client ID

 

  • Clicks, impressions, hit number, client ID

 

  • Custom channel groups, landing page, time on page

 

  • Custom dimensions, hit number, client ID