DoubleClick Bid Manager TrueView Fundamentals Exam
The exam covers the basics of DoubleClick Bid Manager TrueView to empower consumers to choose products and services that meet their needs, and align with their values. This is all done through ad hosted on YouTube; which is a great branding platform.
TrueView in Bid Manager – Basics
1.) How does an advertiser link their YouTube channel with Bid Manager?
- A) Initiate the linking in the advertiser’s Basic Details… until linking is confirmed.
- B) Reach out to YouTube support and include the Bid Manager advertiser ID for linking
- C) Search for the brand channel in a TrueView line item, and select “link” option
- D) Contact Bid Manager Support to adjust the partner settings, and connect the two
TrueView in Bid Manager – Basics
2.) What are the first three steps to get enabled for TrueView in Bid Manager?
- A) Create an AdWords account, link it to Bid Manager, request access
- B) Request access, accept the Ts and Cs, accept partner costs
- C) Create an IO with asap pacing, create a line item, link a channel
- D) Link a YouTube channel, import creatives to DBM, measure performance
TrueView in Bid Manager – Basics
3.) List two benefits of using TrueView with Bid Manager (instead of through AdWords)?
- A) Run both in-stream and in-display videos, host ads on YouTube
- B) Access to YouTube audiences, access to earned metrics
- C) Only pay when the user views or engages with the video, host videos on YouTube
- D) Consolidate billing/reporting, gain access to universal frequency caps
TrueView in Bid Manager – Basics
4.) According to the introduction, what’s a unique benefit to running a TrueView campaign?
- A) TrueView makes it easier to track conversion performance across both mobile and display.
- B) TrueView helps my advertiser reach their audience, and only pay when they watch or interact with the ad.
- C) TrueView ads can be purchased through Bid Manager as part of an experimental programmatic initiative.
- D) TrueView generates a better CPM than typical video buys, and provides incentives for customers to click.
TrueView in Bid Manager – Creatives
5.) Which of these options is a property of an in-stream creative?
- A) Ad plays on the brand’s Channel page, which enables better user engagement
- B) Ad plays before or during the video content (pre or mid-roll ad unit).
- C) Image includes a click-to-view video ad with a thumbnail
- D) The ad serves on the YouTube homepage in a user query
TrueView in Bid Manager – Creatives
6.) Where do you assign the in-stream ad’s click through URL?
- A) Watch page URL
- B) Landing page URL
- C) Click tracker URL
- D) Display URL
TrueView in Bid Manager – Creatives
7.) Which of these options is a property of an in-display creative?
- A) Advertisers are only charged if the user watches 30 seconds or the full ad
- B) Requires a VAST tag for serving on the YouTube query page
- C) Ad is a click-to-view video ad with an image (or thumbnail)
- D) Ad plays before or during the video content (pre or mid-roll ad unit)
TrueView in Bid Manager – Creatives
8.) How might an advertiser organize their TrueView ads by length?
- A) Set the limit to a standard 30 second videos
- B) Run only shorter ads, to maximize view completions
- C) Run only longer ads, to maximize view time
- D) Run shorter ads alongside longer ads
TrueView in Bid Manager – Creatives
9.) Which of these is a recommended best practice for launching a TrueView campaign?
- A) Run a single creative per advertiser, then alternate the creative each month based on promotions
- B) Serve a single ad to the same user multiple times to ensure the message is delivered
- C) Create highly targeted audience campaigns to ensure you reach a niche audience
- D) Run multiple adds at once to keep the message fresh, and optimize for creative performance
TrueView in Bid Manager – Execute
10.) What is a benefit you’ll gain by linking your YouTube Brand channel to you Bid Manager advertiser?
- A) Access to earned metrics and audience targeting with YouTube
- B) Ability to track conversions automatically with a linked channel
- C) Tools to search for your video creatives by URL or text
- D) A single source for serving ads through YouTube
TrueView in Bid Manager – Execute
11.) Why should you use the mobile bid modifier?
- A) To decrease mobile bids on a specific creative
- B) To automatically assign each ad’s mobile bid based on performance
- C) To increase or decrease all mobile bids in a line item
- D) To increase or decrease specific mobile bids, based on ad group
TrueView in Bid Manager – Execute
12.) What two things happen if you edit an ad?
- A) The ad is deleted and the ad’s data is gone for good
- B) There isn’t even an option to edit an ad in Bid Manager
- C) It will need to go through pre-approval process AND the old ad’s statistics show up in the ad group
- D) The older version of the ad will continue to run until the new ad is approved
TrueView in Bid Manager – Execute
13.) Which targeting is pre-selected for a TrueView line item?
- A) Remarketing is selected based on the YouTube audience setup
- B) Inventory source is pre-set based on whether you selected in-display or in-stream
- C) Geography and region is pre-selected, based on the advertiser settings
- D) Category Exclusions have adult content (DV-MA) and content not yet rated selected
TrueView in Bid Manager – Execute
14.) What’s a unique attribute of a TrueView line item, compared with other Bid Manager line items?
- A) It uses campaigns, instead of line items
- B) It doesn’t require any creative approval process
- C) It uses a CPV (cost-per-view) bidding
- D) It only support YouTube inventory
TrueView in Bid Manager – Measure
15.) Is it possible to edit a Bid Manager pixel, to track conversions for TrueView campaigns?
- A) Yes, this can be enabled on the pixels screen in Bid Manager
- B) Conversion tracking using Bid Manager pixels isn’t supported yet
- C) Since pixel editing isn’t allowed, a new pixel will need to be created
- D) This is possible through logging a ticket to support
TrueView in Bid Manager – Measure
16.) What’s true about “earned impressions”?
- A) They count potential impressions based on forecasting methods
- B) They’re based on impressions through a linked Brand channel
- C) They’re used by Bid Manager to determine CPVs
- D) They are earned by showing 60 seconds or more of the ad
TrueView in Bid Manager – Measure
17.) What unique about pixel tracking for TrueView line items?
- A) TrueView pixels require that impression trackers are in place
- B) TrueView conversions are de-duplicated across DoubleClick buys
- C) An additional contract is required to activate tracking for a TrueView pixel
- D) Pixels do not need to be selected in line item settings, to count conversions in reporting
TrueView in Bid Manager – Measure
18.) Which report is the most effective for measuring TrueView performance?
- A) The Audience Composition report
- B) The TrueView report
- C) The General report
- D) The TrueView Inventory Availability report
What is a recommended lenght for trueview video creatives?
- A) All creatives should be longer than 60 seconds, to maximize views
- B) Include multiple video ads that run 15 seconds and longer
- C) Optimize the video to run between 5 and 15 secods
- D) Use longer ads for in-display ad groups, and shorter ads for in-stream ad groups
