DoubleClick Search Fundamentals Exam
Complete DoubleClick Search Fundamentals
Completing DoubleClick Search Fundamentals is the first step if you’re new to search engine marketing and DS. We offer a free online eLearning and Certification, as well as pre-recorded webinars.
DoubleClick Search Fundamentals topics include:
- The benefits of using a search engine management tool
- Planning and implementing basic search campaigns
- Insights and monitoring day-to-day performance with reports
- Maximizing your overall campaign performance
Campaign Management
1.) You can create AdWords Sitelinks in the DS interface
- A) True
- B) False
Campaign Management
2.) When you sync an account, the following happens:
- A) The sync combines all recent changes from the last week in DoubleClick Search and on the engine account
- B) The sync pushes changes made in DoubleClick Search to the engine accounts
- C) The sync pulls in changes made on the engine accounts and makes those changes in DoubleClick Search
- D) The sync combines all changes made in DoubleClick Search and on the engine account over the last 24 hours
Campaign Management
3.) Where can you access the bulk upload file template?
- A) From the campaigns tab
- B) From the uploads tab
- C) From your email
- D) There is no bulk upload file template, you can only create and make changes in the interface
Campaign Management
4.) Automated rules can be applied to what objects?
- A) keywords and ads
- B) campaigns and ad groups
- C) all of the above
- D) non of the above
Campaign Management
5.) Once you select “Upload File,” what are all the steps that have to happen for those changes to become live on the engine account?
- A) Changes have to be successfully processed into the DoubleClick Search Interface
- B) Changes must pass through the engine API successfully
- C) Changes must be approved by the engines guidelines
- D) All of the above
Campaign Management
6.) If you make changes to an engine account during a sync those changes will be lost
- A) True
- B) False
Campaign Management
7.) Which of the following is an example of an Automated rule?
- A) Daily at 1 A.M., increase all bids where the ad’s average position was worse than 3 the previous day.
- B) Every Friday, pause all keywords that had at least 1000 clicks but zero conversions during the previous week.
- C) Every Monday, raise max CPC bids by 15% for keywords that had more than 50 conversions and CPA under $10
- D) All of the above
Campaign Management
8.) In DoubleClick Search you can create and edit campaigns the following ways:
- A) Only through the engine account
- B) Only through bulksheet upload and the Doubleclick Search interface
- C) Only through the DoubleClick Search interface
- D) Through bulksheet upload, directly in the DoubleClick Search interface, on the engine account, and by syncing to DS
Campaign Management
9.) You can sync an account at what level?
- A) The entire engine account level
- B) Individual campaign level
- C) Individual ad group level
- D) All of the above
Campaign Management
10.) How can you narrow the scope of your bulk edit in the interface so that not every keyword or ad in your scope would be changed?
- A) Use labels and segments
- B) Use filters and check the box of specific objects you want to edit
- C) Use columns and segments
- D) Use filters and segments
Campaign Management
11.) Choose the correct process for troubleshooting upload file errors in DoubleClick Search:
- A) You can not troubleshoot upload file errors yourself
- B) Download the error sheet from the uploads list, fix the errors on the error sheet, and re-upload the same file
- C) Download the error sheet from the uploads list, fix the errors in your original upload file, and re-upload the original file
- D) View DoubleClick Search errors directly in the campaigns tab
Campaign Management
12.) You can NOT create two campaigns with the same name in the same DoubleClick Search engine account:
- A) True
- B) False
Campaign Management
13.) You can NOT make changes to different engine accounts while one engine account is syncing
- A) True
- B) False
Campaign Management
14.) Which feature would you use to organize keywords into groups across campaigns and engine accounts?
- A) Keywords tab
- B) Keyword groups
- C) Keyword labels
- D) Keyword bid strategies
Reporting
15.) The change history view will only include changes made by individual users in the DS interface.
- A) True
- B) False
Reporting
16.) You can compare year-over-year performance in the performance summary graph.
- A) True
- B) False
Reporting
17.) You must include all child objects (ad groups, keywords, ads) in a campaign report.
- A) True
- B) False
Reporting
18.) The Search queries tab is available for:
- A) Campaigns and ad groups
- B) Ad groups and ads
- C) Engine accounts and keywords
- D) Campaigns and ads
Reporting
19.) You can view search queries for both AdWords and Bing Ads.
- A) True
- B) False
Reporting
20.) Which features allow you to customize the data you analyze in the interface and make up your ‘view’?
- A) Customize column, filters, segments, date rage
- B) Filters, ad groups, keyword labels, date range
- C) Keyword labels, date range, bid strategies, destination urls
- D) Customize columns, keyword labels, destination urls, filters
Reporting
21.) To download a report file, make edits, and re-upload to implement changes, you must select which column’s options from the download view?
- A) Currently Visible
- B) Editable
- C) All Columns
- D) Non of the Above
Reporting
22.) Once you have your chosen statistics and filter, you can download the report by:
- A) Selecting “Download” directly under the performance graph
- B) Selecting “Export” under the campaigns tab
- C) Select “View Report” from the reports tab
- D) You must view reports on screen, they can not be downloaded
Reporting
23.) If you run a 30-day report and want to break down each object by week, which time frame would you want to segment by?:
- A) Monthly
- B) Weekly
- C) Daily
- D) Quarterly
Reporting
24.) When do you select the date range of the report?
- A) When you choose the file format
- B) After selecting Download
- C) Before selecting the download button
- D) After the file has downloaded
Reporting
25.) From the Search queries tab, you can add terms as negative keywords.
- A) True
- B) False
Reporting
26.) You can view keyword attributes like clickserver urls, landing page urls, and max CPC bid by using what feature?
- A) Filters
- B) Segments
- C) Customized columns
- D) Performance summary graphs
Reporting
27.) Once you set your filters, columns and segments you can save that custom view to easily return to those settings in the future.
- A) True
- B) False
Reporting
28.) From the Search queries tab, you can add terms as negative keywords.
- A) True
- B) False
Bid Management
29.) By what method can you create a new bid strategy?
- A) Through the interface only
- B) Through bulksheet uploads only
- C) Through both the interface and bulksheet uploads
- D) Non of the above
Bid Management
30.) How many bid strategies can be set up per engine account?
- A) 1
- B) 2
- C) 3
- D) unlimited
Bid Management
31.) When creating a weighted conversions bid strategy, you can set individual goals for specific tags and combine CPA goals (as well as ERS goals) in one strategy.
- A) True
- B) False
Bid Management
32.) When a keyword is in a bid strategy, this means that DoubleClick Search is:
- A) Changing campaign daily budgets
- B) Increasing the number of keywords in an ad group
- C) Adjusting the keyword’s max CPC on the engine to try and achieve the strategy goal
- D) Adjusting terms in the ad copy to find best combination of words and phrases.
Bid Management
33.) You can select a single, or specific group of floodlight activities to include in a CPA bid strategy.
- A) True
- B) False
Bid Management
34.) Which is an example of three KPIs you can target in a DS bid strategy?
- A) Position, Clicks, Transactions
- B) Actions, Reach, Clicks
- C) Clicks, CPA + Position, Increase Impression Share
- D) Reach, Weighted conversions, Increase Impression Share
Bid Management
35.) You can manually override the max cpc bid set by the strategy.
- A) True
- B) False
Bid Management
36.) To get the most clicks possible for $5,000, what KPI and target metric should you select?
- A) Actions, CPA
- B) Clicks, ROAS
- C) Actions, Monthly Spend
- D) Clicks, Monthly Spend
Bid Management
37.) A keyword can be associated with how many bid strategies?
- A) 1
- B) 2
- C) 3
- D) unlimited
Bid Management
38.) The maximum strategy bid is:
- A) The starting max CPC bid for the keyword
- B) The highest bid that helps you reach your strategy goal
- C) The maximum bid that DoubleClick Search can increase your max CPC
- D) None of the above
Bid Management
39.) It is recommended to have the same keyword in a DS bid strategy and use AdWords Conversion Optimizer at the same time.
- A) True
- B) False
Bid Management
40.) If your KPI is transactions and your target metric is ‘monthly spend,’ then the strategy will attempt:
- A) To get you the most clicks for your monthly spend
- B) To get the best ROAS possible across your keywords
- C) To get the most transactions for your monthly spend
- D) The get the most high value conversions for your monthly spend
Bid Management
41.) How many keywords can you have in a bid strategy?
- A) 1,000
- B) 5,000
- C) 10,000
- D) unlimited