Google Ads Shopping Advertising Certification Assessment Answers 2020 (Updated)

Google Shopping Ads Certification Exam Answers

The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.

Note that Shopping Ads assessment has much more possible questions. There are over 150 possible questions, and you get only 50 of them during the exam. Download our Google Ads Shopping Certification Exam preparation guide and get all possible real exam questions with 100% accurate and verified answers.

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Some questions:

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

• Target Return On Ad Spend (tROAS)
• Maximize Clicks
• Enhanced CPC
• Manual Max CPC

Which definition corresponds to a free product listing?

• Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
• Free product listings use product information directly from the website to curate no cost ads without a product feed.
• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
• Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.

What are the three main aspects of Google's policy mission statement? Choose three. Select 3 Correct Responses

• Protect the business from fraudulent charges
• Promote positive experience for all users Protect users' online safety
• Implement fair and consistent policies
• Drive revenue for businesses

You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

• They can be served by any Comparison Shopping Service (CSS) you work with.
• They can be served by Google Merchant Center only.
• They can be served by Google My Business.
• They can be served by one Comparison Shopping Service (CSS).

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

• A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.
• A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
• A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products.
• A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.

What are three benefits of a Smart Shopping campaign? Choose three. Select 3 Correct Responses

• Lets you manually set up campaigns
• Lets you reach customers across Google platforms
• Uses manual signals to optimize goals
• Reduces complexity of campaign management via easy integration
• Uses real-time signals to help you optimize goals

Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses

• Google Images
• The Shopping tab
• Google Search
• Google Maps
• Gmail

You're building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client's inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses

• Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
• Google's system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
• Data quality issues in Merchant Center will be detected by Google's system and will permanently suspend the account

You're using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?

• Real-time signal
• Goal-oriented
• Manual bids
• Reach

What's the purpose of products groups in a Shopping campaign?

• Product groups are used to specify which products from your feed you want to advertise in each campaign.
• Product groups are remarketing lists that you want to advertise in each of your campaigns.
• Product groups are keywords that are defined by categories you can select in each of your campaigns.
• Product groups are predefined themes that you can select in each of your campaigns.

If a person wants to opt in to the Product Ratings Program, where should they go?

• Product feed
• Google My Business
• Google Ads
• Google Merchant Center

How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses

• Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business.
• Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.
• Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
• Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

• Product Shopping Ads
• Local Inventory Ads
• Responsive Display Ads
• Gmail Ads

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

• Secure checkout
• Store policy
• Full contact information
• Country-specific destination URL

How are Shopping ads created?

• The campaign and bid settings in Merchant Center helps Google's system determine which ad will show for a user's search query.
• The product information in Merchant Center and the bid set in Google Ads helps Google's system determine which ad will show for a user's search query.
• Keywords in Google Ads and the bid set in Merchant Center helps Google's system determine which ad will show for a user's search query.
• Keywords in Google Ads help Google's system determine which ad will show for a user's search query.

What can you do to help prevent Standard Shopping ads from appearing when you don't want them to?

• Add negative keywords in the campaign
• Add negative keywords in Merchant Center
• Add negative keywords in the product feed
• Add negative keywords in the ad

If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

• Enhanced cost-per-click (eCPC)
• Optimize for store visits
• Target return on ad spend (tROAS)
• Click-through rate

You've operated a successful online retail business for a decade without changing your product and marketing strategy. You've observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses

• Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
• Uncover the needs to meet the requirements of curious and impatient consumers.
• Provide personalized experiences that meet shopper expectations online or in-store.
• Boost profitability, traffic, customer base, and sales with Shopping ads.

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?

• Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
• Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves
• Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
• Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women's Top Product group #2: Men's Top

Which two statements describe what makes Shopping campaigns different from Search campaigns?

Choose two. Select 2 Correct Responses

• Shopping ads are manually generated.
• Shopping campaigns are organized by ad groups instead of products groups.
• Shopping campaigns are organized by product groups.
• Shopping campaigns rely on product information instead of keywords.

You own a small business that sells scented candles. You're ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

• Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel.
• Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
• Budget is manually allocated by campaign, so you'll need to create a separate campaign by channel and budget.
• Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next?

• Consider adding the return and refund policy to the website footer. It's OK that you don't allow returns or refunds, but you are required to state your refund policy clearly on your landing page so that it is readily available.
• Make sure there is a disclaimer. Whether a business offers refunds or not, it's not required to have the policy on the website landing page as long as there's a disclaimer.
• Don't do anything. You are not required to state refund policy on your landing page. The policy is required for businesses that offer a refund; otherwise, it's not a violation to exclude it from the footer of the website so it's readily available.
• Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. In order to run on Shopping ads, both of these things are required.

You're a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

• Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
• Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
• Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
• Merchant Center lets you manage how your in-store and online product inventory appears on Google.

What are three ways your shoppers can check out when purchasing an item? Choose three. Select 3 Correct Responses

• Checkout on your website
• Checkout on Gmail
• Checkout on Google
• Checkout in your local store
• Checkout on Maps

What triggers a charge for a Shopping ad?

• Someone making a purchase on the site
• Someone viewing an ad without engaging wtih the content
• Someone clicking on an ad and landing on the site
• Someone searching for an item

Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

• image_link
• availability
• product_type
• price

What are two commonly used programs in Google Merchant Center? Choose two. Select 2 Correct Responses

• Promotions
• Product Ratings
• Store Ratings
• Local campaigns

How does Google Merchant Center interact with Google Ads?

• Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
• Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
• Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
• Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns' benefits?

• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.

Which of these are ways you can help build a better consumer experience to drive action? Choose three.

Select 3 Correct Responses

• Let shoppers buy online and pick up in-store.
• Adopt a single channel experience (online only or offline only).
• Simplify the shopping experience by providing minimal information.
• Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
• Offer an easy checkout process.

Which category type does irresponsible data collection fall under in the Google Ads Policy?

• Prohibited content
• Editorial standards
• Prohibited practice
• Restricted content

Which of these is a benefit of Shopping Ads?

• Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
• Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
• Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
• Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching.

If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses

• Target return on ad spend (tROAS)
• Maximize conversion value
• Viewable cost per impression (CPM)
• Enhanced cost-per-click (eCPC)

What happens after a policy violation?

• Ad disapproval and campaign suspension
• Feed disapproval and item suspension
• Item disapproval and account suspension
• Campaign disapproval and ad suspension

Which of these things does a Smart Shopping campaign automatically optimize?

• Campaign creation
• Product feed creation
• Budget allocation across networks
• Country of sale

What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct Responses

• It lets you create and edit an ad format.
• It lets you set up campaign, bidding, and product groups manually.
• It lets you optimize goals based on real-time signals across all Google platforms.
• It allows for automated bidding to optimize campaign performance and bids.

How can conversion tracking help users?

• They can make decisions based on conversion data and users interested in your product.
• They can identify the number of potential users who are interested in your product or likely to convert.
• They can measure conversion data. Conversion tracking is a report that you add to your campaign.
• They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?

• Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
• Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
• Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
• Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

What's an example of an online sales goal?

• You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
• You want to promote your online inventory and drive consumers to purchase a product on your website.
• You want your consumers to schedule an appointment before purchasing the product.
• You want to promote your product and drive consumers to your physical location.

Which ad format promotes in-store products and also drives traffic to stores? Select 1 Correct Responses

• Local inventory ads
• Product Shopping ads
• Carousel ads
• Gmail ads

What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?

• Suspension of Google Merchant Center account
• Suspension of Google Ads
• Suspension of feed
• Suspension of Google My Business account

How many Smart Shopping campaigns should you create to maximize performance?

• Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
• Create as many as 150 Smart Shopping campaigns to test performance and optimization.
• Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
• There's no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

• Sales
• Lead
• Website traffic
• Awareness

How do Smart Shopping campaigns work?

• Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
• Smart Shopping campaigns optimize toward a retailer's business goals by providing manual control over performance optimization. This drives simplicity, performance and reach
• Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
• Smart Shopping campaigns optimize toward a retailer's business goals through the use of machine learning across Google's suite of ad networks. This drives performance, simplicity, and reach.

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

• Email notification in Google Merchant Center
• Email notification in Google Ads
• Email notification in Google Merchant Center and Google Ads
• Email notification in Google My Business

How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses

• Drive app downloads
• Drive traffic and sales
• Use data to fuel growth
• Build better consumer experiences
• Secure leads and contacts

What's an example of an omnichannel goal?

• A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
• The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
• The store marketing team at a large pet company wants to double only in-store sales by Q4.
• A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.

Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

• Google's system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
• Google's system will disapprove the feed, since availability is not an attribute in the product feed.
• Google's system will flag it with a warning for you to resolve in the future. Availability is a required attribute.
• Google's system will disapprove the feed until all required attributes are included. Availability is a required attribute.

Which definition of attributes in the product feed is correct?

• Attributes are text only that describe a product.
• Attributes are keywords that describe a product.
• Attributes are numerals only that describe a product.
• Attributes are the data points that describe a product.

You're looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

• Return policy
• Unsupported Shopping content
• Usefulness
• Misrepresentation of self or product

What are the three main components of Google's policy mission statement? Choose three. Select 3 Correct Responses

• Promote positive experience for all users
• Implement fair and consistent policies
• Guarantee revenue for businesses
• Protect the business from fraudulent charges
• Protect users' online safety

Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign?

• Product Shopping Ads
• Local Inventory Ads
• Gmail Ads
• Responsive Display Ads

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

• Shopping ads can be served by Google My Business.
• Shopping ads can be served by one Comparison Shopping Service (CSS).
• Shopping ads can be served by Google Merchant Center only.
• Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.

What are three ways that you can help build a better consumer experience to drive action? Choose three.

Select 3 Correct Responses

• Adopt a single channel experience (online only or offline only).
• Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
• Simplify the shopping experience by providing minimal information.
• Offer an easy checkout process.
• Let shoppers buy online and pick up in-store.

Which of these statements about Shopping Ads is true?

• Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
• Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
• Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching.
• Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.

Which of these website features are required in order to advertise on Shopping ads?

• Store policy
• Full contact information
• Secure checkout
• Country-specific destination URL

Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct Responses

• Build better consumer experiences
• Drive app downloads
• Use data to fuel growth
• Secure leads and contacts
• Drive traffic and sales

Which of these choices describes a free product listing?

• Free product listings use product information directly from the website to curate no cost ads without a product feed.
• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
• Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
• Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.

Which of the following is true of attributes in the product feed?

• Attributes are numerals only that describe a product.
• Attributes are keywords that describe a product.
• Attributes are the data points that describe a product.
• Attributes are text only that describe a product.

Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

• Sales
• Lead
• Awareness
• Website traffic

You're a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

• Merchant Center lets you manage how your in-store and online product inventory appears on Google.
• Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
• Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
• Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.

Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses

• Shopping campaigns are organized by product groups.
• Shopping ads are manually generated.
• Shopping campaigns are organized by ad groups instead of products groups.
• Shopping campaigns rely on product information instead of keywords.

You're using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what's a benefit that you gain with Smart Shopping campaigns?

• Goal-oriented
• Manual bids
• Reach
• Real-time signal

When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?

• image_link
• availability
• product_type
• price

Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?

• Email notification in Google My Business
• Email notification in Google Merchant Center and Google Ads
• Email notification in Google Ads
• Email notification in Google Merchant Center

Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

• The campaign
• The Merchant Center
• The product feed
• The ad

You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

• Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves
• Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women's Top Product group #2: Men's Top
• Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
• Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes

Which of these statements about Smart shopping campaigns is accurate?

• Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.

Where would you go to opt in to the Product Ratings program?

• Product feed
• Google Ads
• Google Merchant Center
• Google My Business

When do you pay for a Shopping ad?

• When someone makes a purchase on the site
• When someone searches for your item
• When someone views your ad without engaging with the content
• When someone clicks on your ad and lands on the site

Which of these components are optimized automatically with a Smart Shopping campaign?

• Product feed creation
• Country of sale
• Budget allocation across networks
• Campaign creation

Which of these programs are commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses

• Store Ratings
• Local campaigns
• Product Ratings
• Promotions

You've owned a successful online retail business for a decade. Though the product and marketing strategy hasn't changed, shoppers' behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct Responses

• Uncover the needs to meet the requirements of curious and impatient consumers.
• Drive profitability, traffic, customer base, and sales with Shopping ads.
• Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
• Provide personalized experiences that meet shopper expectations online or in-store.

You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

• Return policy
• Usefulness
• Unsupported Shopping content
• Misrepresentation of self or product

A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

• Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
• Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
• Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
• Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

You own a small business that sells shoes. You're ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

• Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
• Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
• Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel.
• Budget is manually allocated by campaign, so you'll need to create a separate campaign by channel and budget.

How would you accurately describe the function of product groups in a Shopping campaign?

• Product groups are predefined themes that you can select in each of your campaigns.
• Product groups are used to specify which products from your feed you want to advertise in each campaign.
• Product groups are keywords that are defined by categories you can select in each of your campaigns.
• Product groups are remarketing lists that you want to advertise in each of your campaigns.

Where can your shoppers check out when purchasing an item? Choose three. Select 3 Correct Responses

• Gmail
• Your website
• Your local store
• Maps
• Google Images

If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

• Target Return On Ad Spend (tROAS)
• Enhanced CPC
• Maximize Clicks
• Manual Max CPC

How do Google Ads and Google Merchant Center interact with each other?

• Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
• Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
• Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
• Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?

• Click-through rate
• Target return on ad spend (tROAS)
• Optimize for store visits
• Enhanced cost-per-click (eCPC)

Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?

• Optimize for store visits
• Click-through rate
• Target return on ad spend (tROAS)
• Enhanced cost-per-click (eCPC)

How does Google enforce policy violations?

• Ad disapproval and campaign suspension
• Item disapproval and account suspension
• Feed disapproval and item suspension
• Campaign disapproval and ad suspension

If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?

• Add negative keywords in the campaign
• Add negative keywords in Merchant Center
• Add negative keywords in the ad
• Add negative keywords in the product feed

You own a small business that sells baseball caps. You're ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

• Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
• Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel.
• Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
• Budget is manually allocated by campaign, so you'll need to create a separate campaign by channel and budget.

You'd like to promote your products across Google's platform but aren't sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?

• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
• Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.

Which of these statements about product groups in a Shopping campaign is true?

• Product groups are keywords that are defined by categories you can select in each of your campaigns.
• Product groups are predefined themes that you can select in each of your campaigns.
• Product groups are used to specify which products from your feed you want to advertise in each campaign.
• Product groups are remarketing lists that you want to advertise in each of your campaigns.

You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn't accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses

• Data quality issues in Merchant Center will be detected by Google's system and will permanently suspend the account
• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
• Google's system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
• Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.

In which three places can Standard Shopping ads appear? Choose three. Select 3 Correct Responses

• The Shopping tab
• Google Search
• Google Images
• Gmail
• Google Maps

Where would you advise someone to go in order to opt in to the Product Ratings Program?

• Product feed
• Google Ads
• Google My Business
• Google Merchant Center

What's the benefit of conversion tracking?

• You can identify the number of potential users who are interested in your product or likely to convert.
• You can measure conversion data. Conversion tracking is a report that you add to your campaign.
• You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
• You can make decisions based on conversion data and users interested in your product.

Which of these formats promotes in-store offerings while also driving traffic to stores?

• Product Shopping ads
• Gmail ads
• Local inventory ads
• Carousel ads

You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take? Choose two. Select 2 Correct Responses

• Uncover the needs to meet the requirements of curious and impatient consumers.
• Guarantee profitability, traffic, customer base, and sales with Shopping ads.
• Provide personalized experiences that meet shopper expectations online or in-store.
• Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.

What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses

• Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
• Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
• Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.
• Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.

Which of these is an online sales goal?

• You want to promote your product and drive consumers to your physical location.
• You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
• You want to promote your online inventory and drive consumers to purchase a product on your website.
• You want your consumers to schedule an appointment before purchasing the product.

What are free product listings?

• Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
• Free product listings use product information directly from the website to curate no cost ads without a product feed.
• Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.

When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?

• Viewable cost per impression (CPM)
• Target return on ad spend (tROAS)
• Maximize conversion value
• Enhanced cost-per-click (eCPC)

What's the relationship between Google Merchant Center and Google Ads?

• Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
• Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
• Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
• Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

• Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
• Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves
• Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
• Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women's Top Product group #2: Men's Top

You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Select 2 Correct Responses

• Google's system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
• Data quality issues in Merchant Center will be detected by Google's system and will permanently suspend the account
• Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.

How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?

• Email notification in Google Merchant Center and Google Ads
• Email notification in Google My Business
• Email notification in Google Ads
• Email notification in Google Merchant Center

You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping. What's a benefit of Shopping Ads?

• Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching.
• Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
• Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
• Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.

Which of these statements is true of Smart Shopping campaigns?

• Smart Shopping campaigns optimize toward a retailer's business goals through the use of machine learning across Google's suite of ad networks, driving performance, simplicity, and reach.
• Smart Shopping campaigns optimize toward a retailer's business goals by providing manual control over performance optimization, driving simplicity, performance and reach
• Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
• Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.

Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?

• Target Return On Ad Spend (tROAS)
• Manual Max CPC
• Enhanced CPC
• Maximize Clicks

You're setting up a product feed in Merchant Center for the first time, and you realize you don't have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?

• Availability is an optional attribute, so Google's system will flag it as a warning for you to resolve in the future.
• Availability is a required attribute, so Google's system will disapprove the feed until all required attributes are included.
• Availability is not an attribute in the product feed, so Google's system will disapprove the feed.
• Availability is a required attribute, so Google's system will flag it as a warning for you to resolve in the future.

You're looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?

• Usefulness
• Misrepresentation of self or product
• Return policy
• Unsupported Shopping content

How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses

• Let shoppers buy online and pick up in-store.
• Simplify the shopping experience by providing minimal information.
• Offer an easy checkout process.
• Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
• Adopt a single channel experience (online only or offline only).

Which statements are aligned with Google's policy mission? Choose three. Select 3 Correct Responses

• Promote positive experience for all users
• Implement fair and consistent policies
• Protect the business from fraudulent charges
• Boost revenue for businesses
• Protect users' online safety

Which of these format promotes in-store products and drives traffic to brick-and-mortar locations?

• Carousel ads
• Local inventory ads
• Gmail ads
• Product Shopping ads

Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses

• Shopping campaigns are organized by ad groups instead of products groups. Shopping ads are manually generated.
• Shopping campaigns rely on product information instead of keywords. Shopping campaigns are organized by product groups.
• According to Google Ads Policy, which category type does irresponsible data collection fall under?
• Prohibited content Editorial standards Prohibited practice Restricted content

You're a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

• Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
• Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
• Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
• Merchant Center lets you manage how your in-store and online product inventory appears on Google.

What's automatically optimized with a Smart Shopping campaign?

• Country of sale
• Product feed creation
• Budget allocation across networks
• Campaign creation

When should you expect to pay for a Shopping ad?

• After someone buys something on the site
• After someone searches for your item
• After someone clicks on your ad and lands on the site
• After someone views your ad without engaging

What happens if you violate Google policy?

• Your item is disapproved and your account is suspended.
• Your feed is disapproved and your item is suspended.
• Your campaign is disapproved and your ad is suspended.
• Your ad is disapproved and your campaign is suspended.

Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses

• Store Ratings
• Product Ratings
• Local campaigns
• Promotions

Which of these is a requirement for advertising on Shopping ads?

• Secure checkout
• Full contact information
• Store policy
• Country-specific destination URL

Where might you see Standard Shopping ads? Choose three. Select 3 Correct Responses

• Google Images
• The Shopping tab
• Google Search
• Gmail
• Google Maps

How can a remarketing list help a Smart Shopping campaign?

• A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
• A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products.
• A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
• A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

Select 2 Correct Responses

• Enhanced cost-per-click (eCPC)
• Target return on ad spend (tROAS)
• Maximize conversion value
• Viewable cost per impression (CPM)

Which of these tactics would help you maximize performance for a Smart Shopping campaign?

• Create as many as 150 Smart Shopping campaigns to test performance and optimization.
• Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
• Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
• Don't set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

What are three ways Shopping adds help you reach your goals? Choose three. Select 3 Correct Responses

• Secure leads and contacts
• Drive app downloads
• Build better consumer experiences
• Use data to fuel growth
• Drive traffic and sales

You're setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you're trying to accomplish?

• Website traffic
• Lead
• Sales
• Awareness

Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?

• availability
• price
• image_link
• product_type

Which of the following are options for checking out when shoppers purchase an item? Choose three.

Select 3 Correct Responses

• Checkout in your local store
• Checkout on Gmail
• Checkout on Maps
• Checkout on Google
• Checkout on your website

To maximize performance, how should you set up your Smart Shopping campaigns?

• Create as many as 150 Smart Shopping campaigns to test performance and optimization.
• Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
• Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
• Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

What benefit does a remarketing list have for a Smart Shopping campaign?

• A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
• A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
• A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
• A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products.

A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?

• Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
• Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
• Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
• Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

What's the purpose of attributes in the product feed?

• Attributes are text only that describe a product.
• Attributes are numerals only that describe a product.
• Attributes are the data points that describe a product.
• Attributes are keywords that describe a product.

Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two.

Select 2 Correct Responses

• Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
• Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
• Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business.
• Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?

• Availability is a required attribute, so Google's system will flag it as a warning for you to resolve in the future.
• Availability is an optional attribute, so Google's system will flag it as a warning for you to resolve in the future.
• Availability is not an attribute in the product feed, so Google's system will disapprove the feed.
• Availability is a required attribute, so Google's system will disapprove the feed until all required attributes are included.

Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?

• Gmail Ads
• Responsive Display Ads
• Product Shopping Ads
• Local Inventory Ads

Knowledge Check Assessment (7 questions)

Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

• True
• False

What can Local Catalog Ads do? Select All Correct Responses

• Reach mobile shoppers
• Drive store visits
• Promote store deals
• All of the above

Which of the following is something retailers shouldn't do in a shifting retail landscape?

• Accelerate by making data the foundation of everything they do
• Connect with customers anywhere and everywhere they are in a brand-first way
• Provide minimal information to simply things
• Remove friction to drive action

Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

• Any shopping queries
• Broader queries
• Local intent queries
• Long-tail or specific queries

Smart Shopping campaigns simplify campaign management by automating which of the following?

Select All Correct

• Responses
• Ad creation
• Targeting Bidding
• All of the above

True or false? Shopping ads use product data to determine how and where to show ads.

• True
• False

True or false? Shopping campaigns can help promote online and local inventory.

• True
• False