Google Tag Manager Fundamentals Answers. Discover how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
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1 – Starting out with Google Tag Manager – Assessment
1.
How can Google Tag Manager help you manage your website?
(select the 4 correct answers)
2.
Google Tag Manager can only be used with Google tags
3.
When creating a tag implementation plan, what are the recommended guidelines?
(select all that apply)
4.
If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?
5.
What is stored in a Tag Manager container?
6.
What is a “container snippet” in Tag Manager?
7.
A Tag Manager account allows you to do which of the following?:
(select the 3 correct answers)
8.
What is a “trigger” in Tag Manager?
9.
What are the three parts of a trigger in Tag Manager?
10.
How do you enable a built-in variable in Tag Manager?
2 – Setting up Google Tag Manager – Assessment
1.
How can Google Tag Manager help you manage your website?
(select the 4 correct answers)
2.
Google Tag Manager can only be used with Google tags
3.
When creating a tag implementation plan, what are the recommended guidelines?
(select all that apply)
4.
If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?
5.
What is stored in a Tag Manager container?
6.
What is a “container snippet” in Tag Manager?
7.
A Tag Manager account allows you to do which of the following?:
(select the 3 correct answers)
8.
What is a “trigger” in Tag Manager?
9.
What are the three parts of a trigger in Tag Manager?
10.
How do you enable a built-in variable in Tag Manager?
3 – Collecting data using the Data Layer, variables, and events – Assessment
1.
To pass static values from a website into Google Analytics Custom Dimensions using the Data Layer, what must you first set up?
(select the 3 correct answers)
2.
The Data Layer “push method” allows you to do what?
3.
To pass dynamic values from a website to use as Custom Metrics in Google Analytics, what must you first set up?
(select the 3 correct answers)
4.
To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?
5.
To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?
6.
If you want to track button clicks using an event trigger, what event type should you choose?
7.
In Tag Manager, what kinds of website actions can trigger a Google Analytics event tag?
(select the 3 correct answers)
8.
If you wish to track the URL of a webpage using Tag Manager, what kind of user-defined variable should you use?
9.
If you wish to track only the part of a URL after the hash sign, what Tag Manager variable type should you use?
10.
If you wish to define an event trigger based on the class of a Submit button, which built-in variable should you choose?
4 – Using additional tags for marketing and remarketing – Assessment
1.
In order to create an AdWords Conversion tracking tag in Tag Manager, you must first get what from your AdWords account?
(select the 2 correct answers)
2.
If you wanted to dynamically capture the values of conversions associated with your AdWords tag, what would you put in the Conversion Value field?
3.
What two pieces of information does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?
(select the 2 correct answers)
4.
To set up Dynamic Remarketing, you must do which of these things?
(select the 4 correct answers)
5.
What business information does AdWords use to generate dynamic ads based on a user’s past interactions with products and services on a website?
6.
Where can you find a complete list of business vertical-attribute information for Google Analytics?
7.
For Dynamic Remarketing, what will you need to set up in Analytics to collect information from the Data Layer and send it to AdWords?
8.
For Dynamic Remarketing, what kind of variable will you need to set up in Tag Manager to collect information in the Data Layer?
9.
For Dynamic Remarketing, if you wish to communicate information from the Data Layer to AdWords when a user adds a product to their shopping cart without refreshing the page, what kind of Analytics track type would you use?
10.