Scaled Partner Management Exam Assessment Answers

Which of following Ad Manager “target window options” will make ads open in new window?

• _open
• _top
• _blank
• _new

Which of the following Ad Manager terms describes the process to set up and manage ad campaigns by creating orders, line items, and creatives, and then targeting them?

• Trafficking
• Inventory
• Tagging
• Reporting
• Forecasting

To run a new campaign through Ad Manager, you will first need to create a(n) _____________. 

order

statement

code

query

report

With Dynamic Allocation enabled, which of the following line items will serve? 

Standard line item (Priority10) with $6.50 temporary CPM

AdSense (Priority 12) with $7 CPM

Violation of the Google Ad Manager Partner Guidelines could lead to the suspension of the publisher’s account. 

False

True

One of the most important optimizations a publisher can do is to have at least one ad unit above the fold. 

False

True

One domain cannot be classified to more than one child publisher. 

False

True

Which ad size performs best when it is placed within an app’s text or other content, usually appearing after the user has scrolled below the fold? 

728x90

300x250

468x60

320x50

A temporary CPM ____________. 

is lower the further behind it is from meeting its delivery goal

is used to compete only with other, contending remnant line items

is given to a guaranteed line item to compete with Ad Manager/AdSense

must be set up manually by the user in Ad Manager

What account capabilities are available with your Mobile In-App inventory? Select all that apply. 

Target phones running an Android operating system

Block sensitive categories of ads from showing, like ‘Weight Loss’ ads

Run reports to analyze the performance of your Mobile In-App Inventory

Create Preferred Deals and Private Auctions

Which of the following are ‘Mobile Inventory’ report dimensions? (select all that apply) 

Devices

Inventory Sizes

Settings rules

Bandwidth

App names

A Preferred Deal is a feature that allows Ad Manager sellers to offer inventory to buyers at a fixed, pre-negotiated price before the inventory is made available to other buyers in the general auction. 

True

False

(True or False) In a Private Auction, you’re able to set minimum CPMs for different buyers. 

True

False

After you create a new line item in a Ad Manager order, a creative set must be added. If the video player you’re using is not integrated with Google’s IMA SDK, which creative set type must be used? 

“Linear

Redirect

Overlay

To use the dynamic allocation feature in Ad Manager, AdSense and/or Ad Manager backfill must be enabled. 

True

False

According to this Ad Manager video ad tag, which video ad type is being targeted? https://googleads.g.doubleclick.net/pagead/ads?client=ca-video-pub-6520710435163184&slotname=8487431944&ad_type=skippablevideo_text_image_flash&description_url=http%3A%2F%2Famazingnewssite.com 

Skippable instream

Standard instream

Overlay

Ad Manager program guidelines allow up to __ display ads per page on a desktop website. 

6

3

5

4

After 30 days of becoming an Ad Manager NPM partner, ad requests from unclassified domains will not deliver any ads. 

False

True

Which of the following does not comply with the Scaled Partner Management policy? 

Network Partners are bound by the same program guidelines as all Ad Manager publishers.

Publishers must declare all domains before they can be served ads, including both their own domains and their network partners’ domains.

Publishers should always be aware of the content their Network Partners are monetizing.

Publishers must have a direct, but not necessarily contractual, relationship with a network partner to run Ad Manager ads on their site.

Network Partners are not allowed to further subsyndicate and monetize inventory not owned by them.

Which of the following is NOT an example of a sensitive category found in Protections? 

Dating

Weight Loss

Education & Training

Politics

Religion

A publisher wants to increase the number of users that become loyal and return to the site regularly. Which of the following would NOT help them achieve this goal? 

Make it easy for users to connect with them via social networks and then push out their most popular content to drive return visits.

Create a section that links users to popular content on the same subject to drive more engagement.

Give users the option to subscribe to their email list for updates and/or a newsletter.

Prohibit users from viewing the site’s full content unless they visit the site at regular intervals.

Constantly provide new, high-quality content and showcase it on their top landing pages.

It’s commonly seen that wider ad sizes outperform their taller counterparts, due to their reader-friendly format. 

False

True

When using dynamic allocation, Ad Manager selects the best line item that can serve to the impression by comparing their CPCs (cost-per-click). 

False

True

For buyers, your Publisher Profile will be associated with all of the following except … 

Direct offers

Private auctions

Tags

Open offers

When creating a new video ad tag, which “Technology” option would you select if your video player is integrated with Google’s IMA SDK? 

Direct SDK

IMA Adapter

Which of the following is correct? 

Positioning ads next to violent content is allowed.

Positioning ads next to pornographic or mature content is allowed.

Using artificial means to inflate impressions, conversions and/or clicks are not allowed under specific circumstances.

Placing ads in webmail applications is allowed.

A Channel with a semi-transparent branding type will reveal the Publisher ID to potential buyers in a bid request. 

True

False

If your video player is not integrated with Google’s IMA SDK, the following Ad Manager line item priority types are available to use except … 

Bulk

Network

Standard

Ad Manager

In order to show ads for your Mobile In-App inventory, what must be implemented into your app? 

The DoubleClick Ads Software Development Expansion

The Google Mobile Ads Digital Software Kit

The Ad Manager Mobile Implementation Kit

The Google Mobile Ads Software Development Kit

Estimated revenue is the exact amount a publisher will be paid in the next eligible payments cycle. 

False

True

Which Standard Instream ad position might be compared to a commercial, meaning the ad will show at some point between when the feature video starts playing and before it ends? 

mid-roll

post-roll

pre-roll

In Ad Manager, Google collects payments from buyers and pays the seller, but does not take on the collection risk. Therefore if Google does not collect from the buyer, the seller will not get paid. 

True

False

From which section of the Reports > Queries tab can you find pre-made queries from Google, relevant to your Mobile inventory? 

Diagnostic Queries

Owned by me

System Queries

Above-the-fold ads that are placed at the very top of the page have a higher viewability rate than those placed just below the top navigation bar. 

False

True

(True or False) A Private Auction is no different from the Open Auction. 

True

False

A publisher is looking for ways to increase their revenue. All of the following are appropriate actions to consider, except ________. 

place up to three ad units per page

using bigger ad formats

place ads in iframes

identify the best placements for ad units

opt-in to text and display ads

The following describes the Ad Manager Marketplace, except ________________. 

Where Ad Manager buyers see your Publisher Profile to learn about your value.

A tool to provide a shopping-like experience to help buyer’s discover publishers, and strike deals.

A section of the Ad Manager buyer user interface

A section of the Ad Manager seller user interface.

A publisher has a text-only leaderboard on top of a page, and a text-only small square ad slot within the content of that page. The small square ad slot has a higher a CTR, but the leaderboard has high CPCs. Is there anything the publisher can do to try and increase their earnings? Select all that apply. 

Yes, the publisher should opt in Image ads to both of ad units.

Yes, the publisher should change small square ad unit into large rectangle ad unit.

Yes, the publisher should make sure the medium rectangle ad unit comes first in their HTML code.

When creating ad units, which ad type should publishers choose to maximize revenue and why? 

“Text Only” because those have the highest click-through-rates.

“Text and Display” because this creates the most competition in the ad auction and generates maximum revenue.

“Display Only” because this allows for rich media ads as well as images, which will bring in maximum revenue.

A publisher runs a site focused on finding housing options for adult professionals. This publisher is considering blocking the entire “real estate” category to avoid advertising for any competitors. How might this action affect the publisher’s revenue? 

Revenue will most likely decrease.

Revenue will most likely increase.