SEMrush Keyword Research Exam Answers

What are the keyword phrase scores based on?

• Accuracy
• Popularity
• Seasonality

Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

• What are your business goals?
• What revenue (the number) did you get/have last year?
• Are there any seasonal trends in your audience behavior?
• What problem do you have as a business?
• What problem do you solve for the customer?

Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?

• PPC Keyword Tool
• Keyword Magic Tool
• Keyword Overview
• Organic Traffic Insights

What does the keyword difficulty score tell you?

• How difficult it is to understand that keyword
• How difficult it is to rank for that keyword
• How difficult it is to find that keyword during keyword research

The search results displayed for any query are based on what Google interprets to be the searcher's intent.

• TRUE
• FALSE

Which SEMrush tool provides you with information about not provided keywords?

• PPC Keyword Tool
• Keyword Magic Tool
• Keyword Overview
• Organic Traffic Insights

Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?

• Position Tracking
• Keyword Magic Tool
• Keyword Overview
• Keyword Difficulty

Why should you analyze your competitor's pages that have the most inbound links pointed to them?

You should target these pages' keywords in your CPC campaign in order to steal the competitors' traffic

You should consider that the content of these pages is important to their audience and their customers

Excellent keyword research is a one-and-done tactic - you should only do it once to boost your site rankings.

• TRUE
• FALSE

Proper keyword research allows you to rank with text-only content - and nothing else.

• TRUE
• FALSE