Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase.
When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
- Influence consideration
- Drive action
- Build awareness
- Increase leads
Explanation:
In order to re-engage with visitors who didn’t make a purchase on her online pet store, Catherine should Drive Action marketing objective. Because “Drive Action” marketing objective get you sales or leads by motivating people to take action.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Drive action