Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing.
Which type of ads will Cliff compare?
- Ads used in identical ways, on the same budget, and with exposed groups.
- Ads used in identical ways, on the same channels, and directed at the same audience.
- Ads used in identical ways, on the same budget, and used in brand lift.
- Ads used in identical ways, on the same channels, and with unexposed groups.