Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number.
What does this number allow you to monitor?
- The length of each call and time it took place.
- The specific ad that led to a call conversion.
- The first and last name of the caller, and their home or business address.
- The reason for the call, and the specific zip code the call originated from.