Custom labels can be a great way for you to:
- Set the country in which your products will be sold
- Tell Google Merchant Center what products to avoid when uploading data
- Subdivide products into specific product groups in AdWords
- Identify the shipping method used for your products
Custom labels can be a great way for you to
In a Shopping campaign, you subdivide your products based on existing data from the category, brand, item ID, condition, product type, and custom label attributes. You can use custom labels if you want to subdivide the products in your campaign using values of your choosing
Read more here: https://support.google.com/merchants/answer/188494#customlabel
Basic product data
The product information you submit using these attributes is our foundation for creating your Shopping ads. Make sure everything you submit is of the quality you’d show to a customer.
Price & availability
These attributes define the price and availability for your products. This information is shown to potential customers in your ads. If your products’ prices and availability change often, keep in mind that you’ll need to let us know about all the updates to be able to run ads. Check out these tips for keeping your product information fresh.
These attributes help Google understand what you’re selling so we can better connect your ads with search queries from potential customers. Keep in mind that you can also use these product categorizations later on to help you organize your advertising campaign in AdWords.
These attributes are used to provide product identifiers that define the products you’re selling in the global marketplace. We use product identifiers to understand what you’re selling. When we understand what you’re selling, we can help boost your ad performance by adding valuable details about the product and serving the ad in a more relevant way to users.
Detailed product description
These attributes are used to submit particular product characteristics that users commonly search for. The attributes can help you control your ad’s appearance when you sell variants. These attributes are also used to help potential customers filter by attributes on Google Shopping.
Shopping campaigns and other configurations
These attributes are used to control how your product data is used when you create advertising campaigns in AdWords.
These attributes can be used together with the account shipping settings to help you provide accurate shipping costs in your ads. Users rely on the shipping costs to help make choices about what to buy, so it’s important to take the time to submit quality shipping information.
These attributes can be used together with the account tax settings to help you provide accurate tax costs in your ads.