Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
- Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
- Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
- Add demographic and age targeting to show ads to people in this audience
- Set up a remarketing list to show ads to women who have previously visited your client’s website
With demographic targeting in AdWords, you can reach customers who’re likely to be within the demographic groups that you choose. For example, if your business caters to a specific set of customers within a particular group, you can show your ads to customers according to their gender, age group, parental status, or household income. Follow these step-by-step instructions to reach your customers.
Read more here: https://support.google.com/adwords/answer/2580383?hl=en