Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
- Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
- Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
- Add demographic and age targeting to show ads to people in this audience
- Set up a remarketing list to show ads to women who have previously visited your client’s website
Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research
With demographic targeting in AdWords, you can reach customers who’re likely to be within the demographic groups that you choose. For example, if your business caters to a specific set of customers within a particular group, you can show your ads to customers according to their gender, age group, parental status, or household income. Follow these step-by-step instructions to reach your customers.
Read more here: https://support.google.com/adwords/answer/2580383?hl=en
With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.
Before you begin
Keep in mind that demographic targeting is an option to narrow your targeting. In other words, it helps prevent people outside of the your chosen demographics from seeing your ads.
For Search Network and Display Network campaigns: Location targeting based on household income is being automatically migrated from location targeting into demographic targeting. This change shouldn’t affect the way your ads show. To make changes or see your reports, go to the Demographics page in your account.