Deep-linking allows:
Ads to direct new customers only into deeper, more targeted sections of the app
Desktop users to be able to access deeper, more targeted sections within a mobile app
Mobile and desktop users to navigate within a mobile app
Ads to direct customers into deeper, more targeted sections of the app
Explanation:
For your destination URL in app engagement ads, you can use a link that just opens a deep link that will send people directly to a targeted section of the web. Tracking parameters are allowed for these links.
Read more here: https://support.google.com/adwords/answer/6046977?hl=en