Dig into programmatic and Ad Exchange Assessment Answers – Academy for Ads

September 27, 2017 By CertificationAnswers

Dig into programmatic and Ad Exchange Assessment Answers – Academy for Ads

Question 1 of 8

You’ve been invited to an auction to bid for inventory against other buyers.
Which transaction type best describes these attributes?

A preferred deal
Open auction
A private auction
A programmatic guaranteed deal

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Helen’s clients require a report of their top sellers delivered to them on the first of each month.
What is the most time-efficient way for Helen to deliver them this report?

Every month, update the query to slice performance breakout by month.
Set a default query to run every time she opens the Query Tool.
Copy an existing query each month.
Schedule the report to automatically run on a monthly basis.

You’ve executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher.
How would you do this?

Create a proposal under the publisher in question.
Edit one of the existing offers from the publisher.
Send the publisher a message.
Keep searching for offers more suited.

Which feature in Ad Exchange allows you to discover inventory and make deals with publishers directly?

Query Tool
Pretargeting
Real-time-bidding (RTB) Breakout
Marketplace

The dimension “Web property name” provides you with data on what aspect of your account’s performance?

The mobile apps on which ads are served
The seller’s network name on which ads are served
The devices or platforms on which ads are served
The content categories of the pages on which ads are served

Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests.
How do you address this to ensure you’re getting the inventory you need?

Review your creatives
Check RTB Breakout details for filtering
Adjust your bidding strategy
Check with your publisher to ensure there are no overlapping deals

Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions.
Which deal is best suited for Dave’s client?

A private auction deal
A preferred deal
A programmatic guaranteed deal

Question 8 of 8

While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require.
What action can you take to improve performance?

Ensure you do not have any overlapping deals.
Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.
Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.
Make specific changes on sellers with whom you have a low win rate.

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