Each of these are benefits you’d expect from Product Listing Ads except:
more traffic and leads
ease of targeting without needing keywords
Explanation: If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
Read more here: //support.google.com/adwords/answer/2454022?hl=en
- Each Of These Benefits You Expect From Shopping