Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns.
How might Smart Display campaign reporting help Emmy?
- In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
- Its summary report provides executive summaries of total cost and bidding.
- It provides “recommended insights,” which are focused on Topic Targeting.
- Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.