An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids.
Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
- Enhanced CPC (cost-per-click)
- Target CPA (cost per acquisition)
- Cost per engagement
- Target ROAS (return on ad spend)
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help.
Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
- Enhanced CPC (cost-per-click)
- Target CPA (cost per acquisition)
- Cost per engagement
- Target ROAS (return on ad spend)