Enhanced cost-per-click (ECPC) bidding should be used to:
Increase total impressions
Optimize bids using conversions
Bid for a target cost-per-acquisition (CPA)
Drive engagement with product brand
https://www.youtube.com/watch?v=PIloUwD8_tY
Home » Google Shopping Ads Exam Answers » Enhanced cost-per-click (ECPC) bidding should be used to:
Enhanced cost-per-click (ECPC) bidding should be used to:
Increase total impressions
Optimize bids using conversions
Bid for a target cost-per-acquisition (CPA)
Drive engagement with product brand
https://www.youtube.com/watch?v=PIloUwD8_tY