Eric Has Been Selling Fruit And Veg Online For A While. He’s Chosen The Keywords That He Feels Will Drive The Right People To His Website; Now He Needs To Track The Progress Of These Keywords With Analytics Tools. What Information Will Analytics Give Him?
- (A) Where website visitors are located
- (B) Which website visitors turn into paying customers
- (C) What content visitors interact with
- (D) Whether customers enjoy the fruit and veg they buy
Explanation:
Analytics tools can give Eric information about how his chosen keywords are performing. Specifically, analytics tools can tell him.
By tracking this information, Eric can see how his website is performing and make changes to improve its performance. For example, if he sees that visitors from a certain location are not converting into paying customers, he might adjust his marketing strategy to better target that location. Similarly, if he sees that visitors are interacting with certain types of content more than others, he might create more of that type of content to attract more visitors. By using analytics tools to track the progress of his keywords, Eric can improve his website’s visibility in search engine results pages (SERPs) and attract more organic traffic to his site.
