Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad.
What’s an advantage of using these optional path fields?
To give users an idea of the content they’ll see upon clicking the ad
To match an appropriate landing page with the search term that triggered the ad
To give users more options over which landing page they want to navigate to
To allow the Google Ads system to anticipate what content is present on the landing page
Explanation:
Two optional path fields can be added to your display URL. Each field can hold up to 15 characters. This feature gives users an idea of the content they’ll see upon clicking your ad. If your final URL is www.example.com/store/us/newmountainbikes, you might want your path text to be “Mountain-Bikes” so your ad’s display URL would be www.example.com/Mountain-Bikes.
- Learn more here: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification
- Fourth chapter: Deliver the right message with text ads
- Sub-Chapter: What’s a text ad?