Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad.
What’s an advantage of using these optional path fields?
To give users an idea of the content they’ll see upon clicking the ad
To match an appropriate landing page with the search term that triggered the ad
To give users more options over which landing page they want to navigate to
To allow the Google Ads system to anticipate what content is present on the landing page
Explanation:
The correct answer is that using the optional path fields in a text ad provides users with an idea of the content they’ll see upon clicking the ad. These optional path fields appear in the display URL, which is visible to users in search results. By customizing the path fields to reflect relevant keywords or phrases related to the ad’s content or offering, advertisers can provide users with a preview of what they can expect to find on the landing page. This not only helps users understand the relevance of the ad to their search query but also increases the likelihood of attracting clicks from users who are genuinely interested in the advertised content. Additionally, by setting clear expectations through the display URL, advertisers can improve the overall user experience and potentially drive higher click-through rates, resulting in more qualified traffic to their website. Therefore, using optional path fields to give users an idea of the content they’ll see upon clicking the ad is advantageous for enhancing ad relevance and attracting relevant clicks.
Two optional path fields can be added to your display URL. Each field can hold up to 15 characters. This feature gives users an idea of the content they’ll see upon clicking your ad. If your final URL is www.example.com/store/us/newmountainbikes, you might want your path text to be “Mountain-Bikes” so your ad’s display URL would be www.example.com/Mountain-Bikes.
