Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad.
What’s an advantage of using these optional path fields?
To give users an idea of the content they’ll see upon clicking the ad
To match an appropriate landing page with the search term that triggered the ad
To give users more options over which landing page they want to navigate to
To allow the Google Ads system to anticipate what content is present on the landing page
