Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?
- Google oﬀers more segmentation information for VTCs than all other networks.
- The VTC metric used by Google is diﬀerent from most other networks.
- Google has a VTC industry benchmark to compare against similar businesses.
- He’ll receive consistent measurement across his marketing landscape.