▷❤️Get Certified In Display Assessment Answers - Academy for Ads

Get Certified In Display Assessment Answers – Academy for Ads

Display ads engage your customers online. Learn how they work and how to set up your AdWords Display campaign. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Display exam.

L1.
Which manual bidding strategy can you use to increase your reach?
1. Cost-per-view
2. Cost-per-engagement
3. Cost-per-click
4. Cost-per-thousand viewable impressions

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H2.

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
What information can he learn from conversion tracking? (choose 2)
1. How many people sign up for lessons after seeing the ad
2. How many people saw the ad
3. Which age group and gender is more likely to sign up for a course after seeing the ad
4. How many liked the ad
C3.
What do you need to have in order to plan a campaign with Display Planner? (Choose 2)
1. Keyword, topic or site your customers are interested in
2. Your landing page
3. number of ad groups in your campaign
4. number of campaigns in your AdWords account
A4.
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.

Which metrics do you need to look at in your reports?
1. Impressions, reach, frequency
2. Impressions and conversions
3. Quality Score and conversions
4. Clickthrough rate and cost per click
J5.
You’d like to show your ads to customers who live in a specific region or country and speak German.
Which targeting method can you use?
1. Keyword targeting
2. Device targeting
3. Location and language targeting
4. Audience targeting

D6.
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.

Which bid strategy do you need to select when setting up your campaign to get the required results?
1. Viewable CPM (vCPM)
2. CPE
3. Enhanced CPC
4. CPV
K7.
Which bidding strategy should you use if you want to increase revenue from your ad spend?

+0 / 1
1. Maximize clicks
2. Target ROAS
3. Target CPA
4. ECPC
The correct answer was Target ROAS.
G8.
What does remarketing allow you to do? (choose 2)

+0 / 1
1. Send client emails
2. Tailor your ads to users based on their previous actions on your website or app
3. Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
4. See many people bought your product after seeing the ad
The correct answer was Tailor your ads to users based on their previous actions on your website or app, Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web .
B9.
What type(s) of ads can you build in the AdWords Ad gallery?

+0 / 1
1. Text, image, dynamic and lightbox ads
2. Text, video, dynamic and lightbox ads
3. Text, image, video and lightbox ads
4. Image, video, dynamic and lightbox ads
The correct answer was Image, video, dynamic and lightbox ads.
O10.
How many websites are part of the Google Display Network?

+0 / 1
1. 100K+ websites
2. 500K+ websites
3. 1M+ websites
4. 2M+ websites
The correct answer was 2M+ websites.
M11.
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10.

Which bidding strategy is best for you?

+1
1. Focus on impressions
2. Focus on conversions
3. Focus on clicks
4. Focus on engagement

N12.
What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

+0 / 1
1. Build Awareness
2. Influence Consideration
3. Drive Action
4. Drive Loyalty
The correct answer was Influence Consideration.
D13.
In your next campaign you’d like to show images of your products in your ads.
What campaign type do you choose?

+0 / 1
1. Search Network
2. Search Network with Display Select
3. Display Network
4. Video Network
The correct answer was Display Network.
N14.
What are the key benefits of using the Google Display Network? (Choose 2)

+0 / 1
1. Massive reach, you can advertise on any website
2. Easy tools to create ads
3. Sophisticated reporting to measure performance
4. Placing your ads on Google.com
The correct answer was Easy tools to create ads, Sophisticated reporting to measure performance.
O15.
What is the reach of the Google Display Network?

+0 / 1
1. Over 40 percent of global internet users
2. Over 50 percent of global internet users
3. Over 60 percent of global internet users
4. Over 90 percent of global internet users
The correct answer was Over 90 percent of global internet users.
F16.
Which remarketing list segment will typically have the highest volume of viewers?

+0 / 1
1. Product page visitors
2. Category page visitors
3. Homepage visitors
4. Past converters
The correct answer was Homepage visitors.
E17.
Which ad formats are recommended for building awareness?

+0 / 1
1. Video ads, YouTube Masthead ads
2. Gmail Ads, standard text and image ads
3. Dynamic Ads, Click to locate text ads
4. Only video ads
The correct answer was Video ads, YouTube Masthead ads.
I18.
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch.

Which targeting option should he use?

+0 / 1
1. Demographic targeting
2. In-market audiences
3. Gmail ads
4. Similar audiences
The correct answer was Demographic targeting.
E19.
Which ad formats are recommended for driving action?

+0 / 1
1. Video ads, YouTube Masthead ads
2. Gmail Ads, standard text and image ads
3. Dynamic Ads, Click to locate text ads
4. Only text ads
The correct answer was Dynamic Ads, Click to locate text ads.
D20.
If you’d like to ensure the users fill in a survey on your website.

Which marketing objective do you need to select when setting up your Display campaign?

+1
1. Build Awareness
2. Influence Consideration
3. Drive Action
4. You don’t need to select marketing objective in this case

A21.
You are interested in understanding how clicks lead to a sale on your site.
What do you call a click that leads to a sale on your site?
1. Conversion
2. Clickthrough rate
3. Quality Score
4. Cost-per-click
The correct answer was Conversion.
E22.
You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign.

What’s a good strategy for picking your formats?
1. Use image ads
2. Use video ads
3. Use responsive ads
4. Select formats based on your marketing objectives
A23.
You are interested in understanding how campaigns are driving traffic to your site.
What metric would you look at to see how often people who see your ad end up clicking it?
1. Conversion
2. Clickthrough rate
3. Quality Score
4. Cost-per-click
I24.
What targeting options are available on the Display Network? (Choose 2)
1. Demographic targeting
2. Remarketing lists for search ads (RLSA)
3. Affinity audiences
4. Connections targeting
I25.
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.”
Which targeting method should this advertiser use?
1. Demographic targeting
2. Affinity Audiences
3. Custom Affinity Audiences
4. Managed Placements
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Get Certified In Display Assessment Answers – Academy for Ads

Which manual bidding strategy can you use to increase your reach?

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
What information can he learn from conversion tracking? (choose 2)

What do you need to have in order to plan a campaign with Display Planner? (Choose 2)

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.

Which metrics do you need to look at in your reports?

You’d like to show your ads to customers who live in a specific region or country and speak German.
Which targeting method can you use?

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.

Which bid strategy do you need to select when setting up your campaign to get the required results?

Which bidding strategy should you use if you want to increase revenue from your ad spend?

What does remarketing allow you to do? (choose 2)

What type(s) of ads can you build in the AdWords Ad gallery?

How many websites are part of the Google Display Network?

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10.

Which bidding strategy is best for you?

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

In your next campaign you’d like to show images of your products in your ads.
What campaign type do you choose?

What are the key benefits of using the Google Display Network? (Choose 2)

What is the reach of the Google Display Network?

Which remarketing list segment will typically have the highest volume of viewers?

Which ad formats are recommended for building awareness?

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch.

Which targeting option should he use?

Which ad formats are recommended for driving action?

If you’d like to ensure the users fill in a survey on your website.

Which marketing objective do you need to select when setting up your Display campaign?

A21.

You are interested in understanding how clicks lead to a sale on your site.
What do you call a click that leads to a sale on your site?

You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign.

What’s a good strategy for picking your formats?

You are interested in understanding how campaigns are driving traffic to your site.
What metric would you look at to see how often people who see your ad end up clicking it?

What targeting options are available on the Display Network? (Choose 2)

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.”
Which targeting method should this advertiser use?

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