Jo Wants To Use Analytics Data And Visitor Surveys To Make Some Improvements To Her E-Commerce Website, But She Only Has Limited Time And Budget. What Actions Could Jo Take For Each Of These Findings?
(1) Customers access the shop a lot on mobile
- (A) Add customer reviews
- (B) Create registration for customer accounts
- (C) Introduce responsive design
- (D) Add a search feature
(2) Customers want to find a specific product
- (A) Add customer reviews
- (B) Create registration for customer accounts
- (C) Introduce responsive design
- (D) Add a search feature
(3) There are lots of website visits but no one is buying the products
- (A) Add customer reviews
- (B) Create registration for customer accounts
- (C) Introduce responsive design
- (D) Add a search feature
(4) Repeat customers add products to their cart but are not checking out
- (A) Add customer reviews
- (B) Create registration for customer accounts
- (C) Introduce responsive design
- (D) Add a search feature
Explanation:
Here are some actions that Jo could take for each of these findings:
(1) Customers access the shop a lot on mobile
- © Introduce responsive design: This would ensure that the website is optimized for mobile devices and provide a better user experience for customers.
(2) Customers want to find a specific product
- (D) Add a search feature: This would allow customers to easily find the products they are looking for.
(3) There are lots of website visits but no one is buying the products
- (A) Add customer reviews: This would help build trust with potential customers and encourage them to make a purchase.
- (D) Add a search feature: This would allow customers to easily find the products they are looking for.
(4) Repeat customers add products to their cart but are not checking out
- (B) Create registration for customer accounts: This would make it easier for repeat customers to checkout quickly and easily.
- (D) Add a search feature: This would allow customers to easily find the products they are looking for.
