How do upgraded URLs help advertisers with third-party conversion tracking?
Allow advertisers to direct users to the app store to download their app
Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL
Show deep link URLs only to people who already have the app
Show app install ads only to people who haven’t downloaded the app yet
You might be familiar with a destination URL—it’s the web address people click to get to your landing page. If you use tracking, you also use the destination URL field for tracking parameters and redirects to third-party tracking services. This upgrade replaces the destination URL field with a final URL field, and creates a new field for tracking management. If you don’t use tracking, you won’t need to change a thing.