How do you address the client’s sales practices on the kickoff call?
Recommend to your point of contact at the client to keep the salespeople to the kickoff altogether.
Remind them inbound will begin generating leads that the salespeople have to work within the first 60 days.
Invite them to the call, but keep the responsibility of persona-crafting to the marketing team, considering sales will never interact with the persona.
Introduce the concept of inbound sales to the salespeople present on the call, but don’t integrate them into your marketing campaigns.