If you’re planning to further a positive relationship with the client, it’s a good idea to include as many stakeholders from the client’s company as possible on the renewal call.
A) Yes, because in order to demonstrate all successes, address any potential frustrations or objections, and create a landscape for potential upgrades, your point of contact should be on the call, as well as higher-ups, salespeople, and whomever can make purchasing decisions.
B) No, because if you’re reviewing your metrics ahead of the renewal call and recognize the relationship may sour. It’s advisable to delay the conversation until you have something positive to report.
C) No, because the marketing team has been a good support of you thus far. If you invite people from other teams onto the call, there’s a possibility they won’t understand what you’ve been working on, perhaps leading to conversations around downgrades to the retainer.
D) Yes, because this is your chance to discuss your accomplishments and remind stakeholders how well you performed.