How should Chris estimate how a different bid amount would impact his store’s online traffic?
- Check the “Diagnostics” tab in Google Merchant Center
- Review the benchmark cost-per-click (CPC) information in AdWords
- Use the Bid Simulator tool
- Download campaign performance data
Want to increase or decrease your bids for your Shopping campaign, but not sure how it would affect your performance? The Bid Simulator can help bring clarity to how different product group bids could affect your traffic by estimating what your advertising results could’ve been over the previous seven days, if you’d set different bids.
Read more here: https://support.google.com/adwords/answer/6239130?hl=en