How to find mobile customers Assessment Answers – Academy for Ads
Learn how to reach customers in today’s mobile-1st landscape
Explore how to reach mobile-1st customers through micro-moments and signals. Also, see what other companies are doing to reach their mobile-1st customers. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
Why should companies adopt mobile-first thinking?
You just received disappointingly low results from an awareness campaign for a local non-profit that you managed. You did your research and used a wide array of signals to make sure you got your answers to your micro-moments right. What will you try next time?
Imagine an intern asked you about contextual and intent-rich signals. What would you say?
The other day you were searching for electronic music schools and visited some related sites. A few days later you were curious about how many calories were in the curry rice you had at lunch and searched “calories in curry rice”. You landed on a site with nutritional tips and noticed a display ad for an electronic music school. You decide to click on it. What signal was used to target you with this ad?
You’re a marketing manager for a leading online music store and have been given a new key performance indicator (KPI) to hit this quarter: sell 25 percent more units of electronica artists month over month. What mobile engagement would you recommend to achieve this goal?
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The correct answer was Send a 10 percent off coupon to email mailing list.
Your data is showing that mobile isn’t performing well. However, you know from a focus group that users are using mobile early in their journey and that mobile isn’t getting the credit it deserves. What mobile engagement and conversion strategy do you suggest to ensure mobile gets proper credit?
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The correct answer was Cross-device conversion.
You’ve been asked to identify micro-moments for a new automotive client. Where do you start?
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The correct answer was Look at your data to get insights on customer behavior.
You’re surfing some of your social media sites and the exact same electronic music school advertisement from earlier in the day appears. Earlier, you clicked on the ad, but this time you don’t. What could have been done to be more relevant in that micro-moment?
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The correct answer was The marketers’ ad could have said how your friend “liked” the school..
Your manager asked you to give more consideration to a user’s location. What kind of signals would you look at?
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The correct answer was Environmental.
You received some feedback that your team thinks you missed some vital micro-moments. What do you do to find the ones you missed?