How would you determine the clickthrough rate (CTR) for a client’s search ads?

- Number of impressions divided by the average position
- Number of clicks accrued per day
- Number of impressions divided by the number of clicks
**Divide the Number of clicks the ad gets by the number of impressions it gets**

Explanation:

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks รท impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%.

Read more here: //support.google.com/adwords/answer/2615875?hl=en

## Terms related

- How Would You Determine The Clickthrough Rate

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