How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only
How would you determine the mobile ecommerce conversion rate for paid traffic CPC
Explanation:
Compare conversion rates for mobile as a whole, and for each mobile platform, with conversion rates for desktop. Your conversion rates for mobile should be consistent with those for desktop.
Compare conversion rates for mobile as a whole, and for each mobile platform, with conversion rates for desktop. Your conversion rates for mobile should be consistent with those for desktop.
Source
https://www.youtube.com/watch?v=hCjgBIpQeaA