If a sales team is suffering from low lead quality, which phase of the frictionless selling framework will be most helpful to them?
- Enable
- Align
- Transform
Explanation: The correct answer is Enable. When a sales team is experiencing low lead quality, the Enable phase of the frictionless selling framework becomes the most helpful. The Enable phase focuses on equipping the sales team with the necessary tools, resources, and skills to enhance their performance and productivity. In the context of low lead quality, enabling the sales team involves providing training and guidance on lead generation strategies, lead qualification techniques, and effective communication methods to attract and engage high-quality leads. Additionally, the Enable phase may include implementing lead scoring systems or CRM tools that help identify and prioritize leads based on their likelihood to convert into customers. By empowering the sales team with the knowledge and capabilities to identify and nurture high-quality leads, the Enable phase enables them to improve lead quality, increase conversion rates, and drive better overall sales performance. Therefore, the selected answer correctly identifies the Enable phase as the most beneficial stage for addressing low lead quality within the frictionless selling framework.