If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
- Customer Match allows you to reach people who have been to your website
- Customer Match allows you to reach people who haven’t been to your website yet
- Customer Match relies on your own data instead of a remarketing tag
- It wouldn’t be a good fit. You have to tag your website to use Customer Match
Customer match audiences are based on first-party data you upload to Google. This allows you to re-engage with customers based on data points you already have. For example email addresses, mailing address or phone number.