If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Views, impressions, unique users, awareness lift, and ad recall lift
Clicks, calls, and sign-ups
Sales and purchase intent lift
Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.
- Unique users
- Awareness lift
- Ad recall lift
Read more here:
- Open>> https://academy.exceedlms.com
- Course: AdWords Video Certification
- Topic: Find the right video solutions & metrics