If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Views, impressions, unique users, awareness lift, and ad recall lift
Sales and purchase intent lift
Clicks, calls, and sign-ups
Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.
- View-through rate
- Watch time
- Favorability lift
- Consideration lift
- Brand interest lift
Read more here:
- Open>> https://academy.exceedlms.com
- Course: AdWords Video Certification
- Topic: Find the right video solutions & metrics