In a recent monthly management meeting, your boss mentions that he noticed a decline in open rates. He suggests that you look up the “best time to send emails” and start using that time. How should you respond to your boss?
“There’s no such thing as a ‘best time’ to send emails.”
“Great. Let’s consult the industry benchmarks and determine what send times other companies use.”
“We should continue to look into the decline in open rates, but that has nothing to do with the time that we send our emails.”
“We’ll have to do some testing. The best time to send is different for every company.”
“Great. I’ll subscribe to several different companies’ blogs and see when they are sending emails. The average of that should give us the best time to send our emails.”