Your boss forwards you an email with a link to a vendor who sells email lists of industry contacts. He asks if you’re interested in purchasing the list. How should you respond?
A) “That’s a great idea, we can grow our contact database quickly.”
B) “These lists won’t help us reach our sales goals as we legally can’t ask them to buy immediately.”
C) “We should not buy these lists as the contacts haven’t opted into receiving emails from us.”
D) “Yes, let’s purchase the lists that match our buyer personas.”