In month 9 of a 12-month client retainer, what should your agency do to prepare for a high quality renewal call when the day comes?
A.) Confirm the call is already scheduled, don’t leave the renewal conversation for the last minute
B.) Approach campaign-focused questions head-on, addressing all data points, whether positive or negative
C.) Use any positive momentum to leverage potential upgrades to demonstrate continuous forward progress
D.) A and C
E.) B and C
F.) All of the above