In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:
- A) a CPM
- B) an effective CPM
- C) an effective CPM conversion
- D) a CPM conversion
All Questions and Answers of AdWords Fundamentals Assessment :
AdWords Fundamentals was updated. Now it's available on Google Academy for Ads. Google changed this exam 17th January, 2018.