In the most recent monthly marketing meeting, your coworker reports that email engagement has been trending down for the last three months. Your job is to determine the next course of action. What would you recommend your company does to improve their email engagement?
Ask your best customer to submit an appeal to the “Big 3” inbox providers
Move your lead and customer interactions to social media instead of using email
Stop sending emails to people who don’t interact with you
Pause sending emails for a month to let your sending reputation recover