James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
How many people sign up for lessons after seeing the ad
How many liked the ad
How many people saw the ad
Which age group and gender is more likely to sign up for a course after seeing the ad
How many people saw the ad, it can be analyzed under view-through conversion metric. This metrics is enabled only if you have implemented conversion tracking code. No. of sign-up are treated as a number of conversions.
Read more here: https://support.google.com/adwords/answer/6270625